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Dove Men+Care Creates #HolidayShear Campaign

The brand gave men and children free haircuts at 22 Bishops Cuts/Color salon locations.

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By: Marie Redding

Senior Editor, Rodman Media


Dove Men+Care wanted to give back this holiday season with its #HolidayShear campaign. The brand took over 22 Bishops Cuts/Color salon locations nationwide this weekend to give the gift of free washes and haircuts to men and the children in their lives.

Bishops Cuts/Color is a national chain that is predominately minority-owned, and offers affordable haircuts and gives back to each of its communities.

“Every holiday season my son and I are left scrambling at the last minute to make it to the barbershop,” said Tyler McElhaney, father and founder of Tynology, a men’s lifestyle blog. “This year, it was so great to partner with Dove Men+Care on this incredible event. Not only am I able to cross another errand off my list, but it was great to spend quality time with my son during such a busy time.”

To keep men and kids engaged while they waited for a wash and haircut, Dove Men+Care created activity cards to encourage bonding through drawing, playing and conversation. Activities included never-before-seen “Draw Dad’s Do” and “What’s the Buzz?”, as well as fan-favorites like tic tac toe, fill in the blank and connect the dots. 

Leigh Feldman, Chief Marketing Officer at Bishops Cuts/Color, says, “This time of year is all about giving, so we were thrilled to surprise our customers through this partnership with Dove Men+Care.”

Each barber and hairstylist also educated customers on the benefits of the Dove Men+Care hair care products. 

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